RULE YOURSELF!

Under Armour apparel manufacturer has just released a TV ad commercial (TVC) with Stephen Curry became the main star. Taking the theme "Rule Yourself" or control yourself, Under Armour displays a slick visual story. In this 30-second video, Curry warmed up in the form of a dribble by using two balls, according habits he did before the game.In this video, Curry practiced alone. However, gradually he "divide" become much more Curry-Curry. In addition, there is a brief narrative spoken many times, but has a very strong meaning: "Day in, day out." Overall, this TVC approximately wanted to express a philosophy that it takes practice carried out continuously if it is to become a great basketball player."You are the sum of all your training."As we know, along with his team, Golden State Warriors, Stephen Curry recently won his NBA title for the first time this year. Many people saw Curry on the reins of his success alone, but few know how much effort and hard work he did throughout his life to achieve the highest level it is today.

 


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