Under Armour is no longer interested in working with Durant, instead preferring to focus on Curry, the MVP of 2015. As a result, the contract between the Under Armour with Curry was extended until 2024. The nominal amount of the contract is not known basketball player who received the Ohio-born, but certainly brand Under Armour will continue to be popular beat Adidas and Nike continue to compete in the basketball shoe market in the world. Curry popularity to some extent also influence it.
"Stephen (Curry) is a rare talent that only appears once in a generation and he has a great influence in the game of basketball itself," said Adam Peake, Global Marketing Under Armour. Furthermore, Peake assess Curry has a great work ethic, a strong belief, commitment, thus making it perfect for a partner Under Armour in the sport of basketball throughout the world.
Curry also responded positively to the continuation of cooperation between himself and Under Armour. Together with the Baltimore-based company, Curry claimed to have many achieve many positive things both on and off the field. "I am looking to the future with will be one part of the brand's history throughout my career. Together, we share our passion to the audience to form the athletes qualified to instill confidence in them."
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