The Blues took the lead through Cesar Azpilicueta but were swiftly pegged back by Craig Gardner's fabulous long-range strike, though Gareth McCauley's own goal appeared to have given the Blues all three points.
James McClean, though, had other ideas, as he rescued a point for his side with a driven effort from the edge of the box, leading to boos from the Stamford Bridge faithful.
Here are five things Goal learned from Chelsea's latest disappointment...
COSTA MUST REHABILITATE HIMSELF
Back up to his old tricks, Diego Costa so nearly cost his side in more ways than one against the Baggies.
It is well known that the Spaniard loves to spoil for a fight and he did just that at Stamford Bridge, clashing with Jonas Olsson on three separate occasions before he was booked for a terribly late challenge in the second-half.
He had just one shot on target throughout the 90 minutes but conceded two fouls and could easily have been dismissed when he needlessly tackled Boaz Myhill, with the ball safe in the goalkeeper's grip.
The bottom line? As talented as the Spaniard is - one does not simply score 20 goals in a single season and then go to pot - he simply must focus on his football and stop getting embroiled in silly spats, otherwise he risks leaving his side with 10 men in the biggest matches.
And, with Loic Remy watching on from the bench, Guus Hiddink has options up front - which surely must serve as motivation for Costa to clean up his act.
KENEDY IS A BETTER OPTION THAN PEDRO
Pedro may have moved to Stamford Bridge amid much fanfare from one of the greatest club sides on the planet, but he offered nothing on the left wing against a West Brom defence that has conceded 25 goals this season.
Chelsea became infinitely more potent when the Spaniard was hooked for the 19-year-old Kenedy, a summer signing from Brazilian side Fluminense.
He has struggled for continued first-team exposure this season but this performance suggests that the teenager is mercurially talented, as he continually zipped past defenders and created promising openings with his bravery on the ball.
While the goal will likely be credited to McAuley, Kenedy made the run to the near post and forced the defender's error, and without his intervention it is infinitely possible that Chelsea could have been staring down the barrel of yet another defeat.
With Eden Hazard injured - and we must not forget that the Belgian remains the undisputed first-choice on the left wing - Kenedy offers more than Pedro, and should start against Arsenal next time out.
A CHANGE IN MANAGER HAS NOT FIXED OLD PROBLEMS
Chelsea are as flaky as ever and the defence is still a mess, and Guus Hiddink is not going to change that any time soon.
The champions twice took the lead but as soon as the Baggies came back into the game, the Blues instinctively retreated onto the edge of their own box, inviting the opposition to ramp up the pressure and opened themselves up in the process.
The Baggies' first goal came from Darren Fletcher's sheer force of will, the midfielder winning the ball back and feeding Craig Gardner to strike a fizzing 25-yard effort into the bottom corner, and what followed for the next 10 minutes was sheer domination from the visitors.
Even when Chelsea retook the lead, they looked nervous and jittery at the back, and refused to push forward in a bid to control the tempo of the game. While they looked good in patches, the Blues are yet to return to the form of yore and simply must start winning games soon.
Right now, they are bereft of confidence and stature, and any team visiting Stamford Bridge will fancy their chances of taking at least a point.
FLETCHER'S STILL GOT IT
Darren Fletcher did not become a staple of Sir Alex Ferguson's Manchester United team for nothing.
The Baggies captain, at his peak, was a pitbull of a player, a softly-spoken Roy Keane, and many United fans insist that they would have won the 2009 Champions League had Fletcher not been controversially sent off in the semi-final second leg with Arsenal.
And at Stamford Bridge, the Scot rolled back the years with a majestic performance in midfield. Against the revitalised Cesc Fabregas, Fletcher was unfazed, ruthlessly snapping into tackles and keeping his side ticking with his excellent passing range.
His sheer desire to have the ball at his feet led to the first goal, as he robbed Pedro before feeding Gardner, who took a touch before rifling the ball into the bottom corner from range and he continued to harry and hustle his Blues' counterparts.
This was a true captain's performance from Fletcher, and keeping him fit will be key to the club's push for a top-10 finish.
CHELSEA CAN FEEL HARD DONE BY
Costa could hardly suppress a smile, while there were jeers from the crowd when Claudio Yacob was substituted for Saido Berahino in the 60th minute.
On a yellow card, Yacob performed the role of a human wrecking ball for Tony Pulis's side, careering into challenges and repeatedly bringing his Blues' rivals down with crude shirt pulls and cute trips.
He had just 25 touches of the ball throughout the 90 minutes but was vital for the Baggies' gameplan, as he broke up attacks and conceded important tactical fouls.
Yet such was his display, referee Anthony Taylor was twice asked to explain his reasons for refusing to dismiss the midfielder, and each time the Blues had a right to feel disgruntled.
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